Scale Your Sales Podcast #133: Paula S White – Remix Your Leadership Style to Generate Effective Performance

Today’s guest talks about Side B. The title of her book is Side B: Remix your Leadership Style. In this episode, we go through the differences between Side A, the predominant leadership style, and Side B. These are the leadership traits that are really important not only now, but going forward. These are the leadership behaviours that are required, not only from our employees but also from our buyers and customers.


5:12 Not everybody can feel empathy, authenticity and vulnerability. 


8:00 Being a sales leader is about being a leader with your customers. 


10:01 Why you need to balance your Side A and Side B. 


16:31 Perceive each human as a person and find out what their Side B is. 


21:18 Play good music to motivate and recharge to increase sales. 






Twitter: pswhite00


Janice B Gordon, the awarding-winning Customer Growth Expert and founder of Scale Your Sales Framework. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150  Women B2B Thought Leaders You Should Follow in 2021


Janice helps companies around the world to reimagine revenue growth through customer experience and sales.


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