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Scale Your Sales Podcast #112 : Bill McCormick – Authenticity and Credibility is Key in Social Sales

My next guest is Bill McCormick. Bill is the Chief Sales Officer of Social Sales Link. As a LinkedIn sales and social selling trainer, Bill shows sales professionals how to start more sales conversation by leveraging the power of LinkedIn. Welcome to Scale Your Sales podcast, Bill McCormick. 

0:00 Authenticity and Credibility is Key in Social Sales 

2:24 How Virtual Social Selling Can Help You  

5:53 Why Should We Take the Online Conversation Offline? 

12:14 The Importance of Authentic Interactions 

13:15 Branding Yourself the Right Way 

19:01 The Shift in Sales Mindset Starts at the Top 

22:23 What is True Customer-centric Sales? 

Social Sales Link: socialsaleslink.com   

Twitter: BillTeamCC 

Making Sales Social Podcast: https://podcasts.bcast.fm/making-sales-social 

Janice B Gordon, the awarding-winning Customer Growth Expert and founder of Scale Your Sales, listed 25 of the Top 100 Global Business Influencers in 2017. Janice helps companies around the world adopt the Scale Your Sales framework to develop their leading-edge capabilities in securing, maintaining, and growing their most valued customer relationships for long-term value and partnership.

Book Janice to speak virtually at your next event https://janicebgordon.com

LinkedIn: https://www.linkedin.com/in/janice-b-gordon-customer-growth-expert

Twitter: https://twitter.com/JaniceBGordon

Scale Your Sales Podcast: http://scaleyoursales.libsyn.com

More on the blog https://scaleyoursales.co.uk/blog

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