Scale Your Sales Podcast #085 Anita Nielsen – Why You Must Not Leave the Humanity Out of the Sales Role

My next guest is Anita Nielsen of Scale Your Sales Podcast. She works with visionary Senior Sales Leaders to develop high-performance sales teams with the knowledge, skill, and will to drive profitable growth. She is a Sales Sensei, (in martial arts) a teacher Author of Beat the Bot & Sales Enablement Consultant.

Welcome to Scale Your Sales Podcast Anita Nielsen.

00:00 Why you must not leave the humanity out of the sales role.

06:06 At the end of the day, we are humans buying from humans, selling to humans, teaching humans.

06:45 As a coach, I have a unique perspective on salespeople when they come to me.

10:26 Salespeople, we have challenges, we don’t love CRM, we don’t like paperwork.

14:41 Anita says that’s the thing about difference! You have to speak their language. 

18:14 How are you going to be successful being personal with the diverse buyers?

19:29 Teenagers have zero patients for a lack of diversity.

21:40 Anita says you have to own part of your own deficiencies in coaching others.

33:00 End



Janice B Gordon, the awarding-winning Customer Growth Expert and founder of Scale Your Sales, listed 25 of Top 100 Global Business Influencer 2017. Janice helps companies around the world adopt the Scale Your Sales framework to develop their leading-edge capabilities in securing, maintaining, and growing their most valued customer relationships for long-term value and partnership.


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