In today's episode, my guest talks about her newly released book: 9 Ways to Develop Highly Effective Salespeople. This is based on research she did for her PhD that...

In this episode, my guest talks about how to scale your sales by leveraging the PVC Sales Method. He goes into detail about what each of them means. We...

In today's episode, my guest talks about picking up the phone, but also about the importance of tonality to engage in conversations. Cold calling, she says, is an important...

In this episode, my guest talks about sales enablement and how it's important that companies create an ecosystem around sales enablement. It's not about having an SDR or a...

In today's episode, my guest talks about the importance of selling with love. Jason Marc Campbell mentions 4 levels of emotions in sales, and I love the way he...

Today's guest talks about Side B. The title of her book is Side B: Remix your Leadership Style. In this episode, we go through the differences between Side A,...

In this episode, we talk about the challenges and changes emerging from executives who are now responsible for the entire customer life cycle, and my guest talks about the...

In this episode, my guest talks about how we need to drive customers down the path to mutual co-creation. We talked about strategic, or as we call it here...

In this episode, my guest has launched her first book, Connect, Convince, Convert. It talks about the strategies and gives practical tips for effective communication. She's got 30 years...

In this episode, my guest, Judy Frank, talks about her experience of being in tech sales over 30 years ago, and how the pandemic has changed our skills to...