Scale Your Sales Podcast #136: Nancy Calabrese – Prioritize your Tonality to have More Engaging Conversations
In today's episode, my guest talks about picking up the phone, but also about the importance of tonality to engage in conversations. Cold calling, she says, is an important marketing channel and if you don't do it, then you're...
Scale Your Sales Podcast #135: Felix Krueger – Create a Sales Enablement Ecosystem & Become a Revenue Generating Organisation
In this episode, my guest talks about sales enablement and how it's important that companies create an ecosystem around sales enablement. It's not about having an SDR or a sales stack that does it. It's actually about intergrating sales...
Scale Your Sales Podcast #134: Jason Marc Campbell – Sell with Love to Create Value for Customers
In today's episode, my guest talks about the importance of selling with love. Jason Marc Campbell mentions 4 levels of emotions in sales, and I love the way he explains the 5 loves in selling. Impact, the impact you...
Scale Your Sales Podcast #133: Paula S White – Remix Your Leadership Style to Generate Effective Performance
Today's guest talks about Side B. The title of her book is Side B: Remix your Leadership Style. In this episode, we go through the differences between Side A, the predominant leadership style, and Side B. These are the...
Scale Your Sales Podcast #132: Stephen Diorio – Evaluate Your Responsibilities to Grow Customer Lifetime Value
In this episode, we talk about the challenges and changes emerging from executives who are now responsible for the entire customer life cycle, and my guest talks about the air gaps, failure points abd the overall experience, spanning sales,...
Scale Your Sales Podcast #131: Harvey Dunham – Drive Customers Down the Path to Co-Creation
In this episode, my guest talks about how we need to drive customers down the path to mutual co-creation. We talked about strategic, or as we call it here in the UK, key account management, and it's all about...
