In this episode, my guest talks about how we need to drive customers down the path to mutual co-creation. We talked about strategic, or as we call it here in the UK, key account management, and it’s all about adapting to all of the disruptions, but the key thing is that your customers are also having to deal with the same issues.
0:00 Drive customers down the path to co-creation.
2:26 How to become essential to your largest and most important customers.
9:53 The main objective is to become the customer’s trusted advisor.
17:47 How the pandemic has forced everyone in the key account management sector to learn new virtual skills.
19:55 How to connect with your customer virtually.
Janice B Gordon, the awarding-winning Customer Growth Expert and founder of Scale Your Sales Framework. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and of 150 Women B2B Thought Leader You Should Follow in 2021
Janice helps companies around the world to reimagine revenue growth through customer experience and sales.
Book Janice to speak virtually at your next event https://janicebgordon.com
Scale Your Sales Podcast: http://scaleyoursales-podcast.co.uk/
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