Scale Your Sales Podcast #130: Carol Benton – Communicate Your Value to Effectively Win Sales

In this episode, my guest has launched her first book, Connect, Convince, Convert. It talks about the strategies and gives practical tips for effective communication. She’s got 30 years experience working in the tech sector up to senior leadership and sales. She shares her experience of being often the only woman in the room, and her experience of talking to other tech companies and seeing where they’re going wrong in their communication, hence the book.

0:00 Communicate your value to effectively win sales.

1:52 Be really precise about understanding who your audience is when building a message strategy.

4:49 In order to communicate, you need to be able to see with your customers’ eyes.

6:28 Customer experience is everything on the impact of sales.

11:57 The higher the level of aspiration, the less competition you have in the sale.

15:47 After completing the strategy, build an implementation plan.

18:06 Conversion almost happens by itself if you’ve done a good job connecting and convincing.



Janice B Gordon, the awarding-winning Customer Growth Expert and founder of Scale Your Sales Framework. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and of 150  Women B2B Thought Leader You Should Follow in 2021

Janice helps companies around the world to reimagine revenue growth through customer experience and sales.

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