Scale Your Sales Podcast #082: Larry Levine – Why Authenticity is a Lifestyle and Is Not a Life Switch

My next guest of Scale Your Sales Podcast says, in a world of empty suits, he is leading a revolution of authenticity, integrity, and substance in the sales profession. He is the author of the Best Selling Book, Selling From the Heart and the Co-Host of the Selling From the Heart Podcast. Welcome to Scale Your Sales Podcast Larry Levine. 

00:00 Why Authenticity is a Lifestyle and Is Not a Life Switch.

04:09 Why Larry is helping businesses adapt to the pandemic, working on mindset, heart set and skill set.

06:51 Why not many people can truly engage in a normal conversation that transitions to a sale conversation?

11:15 Hear why authenticity is a lifestyle, it’s not a life switch.

13:55 More about Larry’s book: Selling from the Heart, and the phrase “empty suits”.

16:45 Why Larry’s advice is “care about things that you really care about”.

20:27 why asking the question: we’ve identified a problem; what have we done internally to discover it?

23:58 Why Larry encourages everybody to think about what’s your relationship looks like.

27:41 End

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